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"Obscure Orange"

Artists: Georg Burwick

Sponsor: Brithinee Electric

Georg Burwick received his B.A. from Pitzer College and his M.F.A from the University of Chicago where he specialized in site-specific installation and new media.  He has taught studio and art theory courses in Phoenix and Chicago, and is currently the Curator of Digital Media at the UCR/California Museum of Photography where he heads the Museum’s Digital Studio, a community imaging and technology-learning center. 

Burwick has eleven years of fine and applied arts experience and has focused on digital video and new media for the past five years. Currently he is exhibiting his work at La Sierra University entitle “Cheap New Worlds” through February. 

The underlying principles behind Georg’s work deal with documenting events from everyday life by reframing these experiences through varying types of installation.  The installations typically consist of space that employs various aspects of audio and video manipulation in relation to space, site, and ritual in which relationships between viewer and “object” are explored.  The “object” is more than merely the material thing that can be seen or touched; it takes on many forms and can also be a person or thing toward which an action or feeling is directed.  The scenes represented are familiar, taken from the everyday, and rely on the preexisting notions and experiences of the viewer to draw his/her own conclusions from the domestic landscape represented.

MY PROJECT: Photography by nature, according to Roland Barthes, is not just a science or a technical apparatus, rather it is a process of intensions.   These intensions taken on through the process of viewing are to do, undergo, and look.  It is through this interaction taken, by not only the photographer but also the viewer, that my project is based. In an effort to extend UCR/California Museum of Photography photographic principles represented not only in its architecture but also in its collections to the outside world, the orange on the mall will allow passersby to interact with it in a similar type of process of intensions.  The exterior of the orange will receive a highly reflective automotive car paint treatment, allowing the world around it to be reflected on its surface.  Passersby will see themselves distorted on the surface and change shape as they move closer and further away.  The surface will also produce curiosity through its presence on the mall and will draw people to inspect it.   Embedded in the surface of the orange will be a viewing area made of Plexiglas, and a lens and a flat pane of frosted glass will be mounted inside.  The viewers will have to cup their hands to look through the portal to see the flat plane with an upside down image of the outside reproduced through the aperture of the lens. Bringing this camera obscura outside of the museum atmosphere will encourage viewers to think of the photographic process beyond the museum context and consider it in terms of a social mechanism.

Artist Picture by: Michael J. Elderman
Orange Picture by:
Carla Conti Bender

  

 

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